25 local design and fashion startups underwent a 5 day training with creative design incubator Dezain Space as part of the EU-funded Jordanian Action for the Development of Enterprises JADE Project.

AMMAN, July 1, 2018 — The creative design incubator Dezain Space and the JADE project, co-funded by the European Union, joined forces towards supporting a bootcamp providing essential skills and opportunities for entrepreneurs in the fashion and product design industry. The five day bootcamp saw 25 startups go through an intensive training, with topics ranging from establishing a business to attracting investors. The entrepreneurs will then have the opportunity to receive mentorship and services by Dezain Space.

This activity comes as part of the European Union funded “Jordanian Action for the Development of Enterprises” (JADE) project that is working with Dezain Space and other leading Jordanian incubators to provide further support to businesses in Jordan, enhance their market linkages, and increase their growth and exports capacities.

Dezain Space began when Sima Najjar, Rasha Barakat and Shamekh AlBluwi saw a need for the design sector to receive the same push that startups in the IT sector received from incubators, thus Dezain Space was created to support Arab talent and establishing a comprehensive support infrastructure for design and fashion. Sima Najjar, Managing Director stressed the importance of such bootcamps especially in the creative industries “This bootcamp demonstrates the impact we can have in developing startups in Jordan and the thirst for such services in the creative industries. We’re continuing our support to startups with a number selected for incubation services – who are now part of our community. We go so far as to offer a space to work, business support, mentorship, networking and access to investment critical for upcoming designers to grow, scale, and create an international footprint through sales and exposure.’

Since its formation Dezain Space has since been a leading organization providing essential support for entrepreneurs and startups in the fashion and design industries. To date some of their accomplishments include holding the first edition of Souq Dezain in May 2018, where 38 designers participated in a 3-day shopping exposition which also hosted talks by a group of leading experts. Each designer worked closely with the Dezain team on a special collection for the event, with positive outcomes including a high visitor rate, extensive media coverage and sales.

Hamzeh Shamaileh, Project Manager for the JADE project, applauded the efforts of those present and emphasized that, “Jordan has untapped talent in the creative industries that are on a track to grow, but for that to happen they need our support. That is why we are partnering with leading incubators such as Dezain to back government efforts in providing support to entrepreneurs. Together we will be able to overcome ongoing challenges – and not only that, but successfully compete in the region and internationally.”

The Jordanian Action for the Development of Enterprises (JADE) is a 3-years project, part of a broader EU programme to support private sector development in Jordan. The JADE Project targets supporting 100 SMEs and 60 innovative startups with development opportunities that would increase exports, maximise productivity and create new employment opportunities. Four leading incubators located across Jordan are supporting entrepreneurs and startups in a range of fields, and the JADE Projects’ support is ongoing with opportunities to apply.