AMMAN, March 25, 2018 — The European Union funded “Jordanian Action for the Development of Enterprises” (JADE) project signed a Memorandum of Understanding with six business associations and five startup incubators to provide further support to businesses in Jordan, enhance their market linkages, and increase their growth and exports capacities. Around 80 representatives from government agencies, SMEs, universities, entrepreneurs, incubators, civil society organizations, and chambers of industry and commerce attended the signing ceremony.
The event was held under the patronage of H.E. Yarub Qudah, Minister of Industry, Trade and Supply, H.E. Lina Annab, Minister of Tourism and Antiquities, and H.E. Andrea Matteo Fontana, the European Union Ambassador to Jordan.
The signing parties included business associations in the industrial sector, namely the Jordan Europe Business Association, Jordan Investors Association, Eastern Amman Investors Industrial Association and the Jordan Exporters Association. In the tourism sector, the Jordan Trail and Jordan Inbound Tour Operators Association partnered with JADE. As for incubators, Shamal Start, Oasis500, Dezain, AdamTech and iPark entered into agreements geared towards supporting startups and innovative businesses.
The JADE project targets supporting 100 SMEs and 60 innovative startups with development opportunities that would increase exports, maximise productivity and create new employment opportunities. The business associations and incubators will play a key role in ensuring these SMEs and startups receive world-class support to succeed.
In his speech, Dr. Maher Mahrouq Director General of the Jordan Enterprise Development Corporation representing H.E. Yarub Qudah stressed the importance of harnessing the potential of business associations and incubators, “The JADE project is supporting ongoing initiatives and plans of the government that are working to stimulate the economy, increase the levels of real economic growth on a sustained basis and to create new job opportunities for Jordanians.”
H.E. Lina Annab stated as well that, “The Ministry of Tourism and Antiquities is optimistic that the JADE project, through its partnerships with all the champions in the public and private sector, will support the tourism sector in the areas of sustainable and local tourism, which will have a direct impact on local communities.”
During his speech, European Union Ambassador to Jordan Andrea Matteo Fontana stressed the continuous EU Jordan partnership in boosting the country’s economy: “Today’s event demonstrates the EU continuous support to the private sector. With all our actions we want to make sure that the companies grow, new jobs are created and Jordanian products gain more access to the world’s most competitive market, the European Union. We believe that business associations and incubators can play a vital part in this endeavor.
“With the beginning of our partnership with Jordan’s business associations and incubators who are strategically located in all regions of the Kingdom, we are well poised to enhance the ability of small and medium sized Jordanian businesses to grow and export” said JADE Project Manager Hamzeh Shamaileh, “and we are grateful for the support of the European Union in supporting the Jordanian economy and all our partners commitment to empowering and improving the economic conditions of Jordanians.”
The Jordanian Action for the Development of Enterprises (JADE) is a 3-years project, co-funded by the European Union, aiming to support the development of an inclusive and innovative private sector that leads to economic growth and development across regions in Jordan. The project is part of a broader EU programme to support private sector development in Jordan.